Client planning to launch a product in a new therapeutic category and seeking to understand local and national physician influence patterns
Identify national and regional experts which other physicians look to for guidance on managing refractory patients
Conduct an online survey with 500 hyperlipidemia treaters that incorporates a local and national expert nomination process
Research resulted in a consolidated list of the most influential local and national hyperlipidemia experts that have the capability to impact local treatment paradigms
A “sphere of influence” was determined by understanding the geographic mapping of national and local KOLs
