Client has developed a speaker program and panel of experts that will deliver educational content to customers at dinner meetings and tele-conferences
The “Speaker Deck” requires validation and optimization among their prescribing audience
Solicit feedback from target physicians / prescribers in a series of one-on-one, in-person IDIs and focus groups to evaluate multiple iterations of the “Speaker Deck”
IDIs and Focus Group discussions are designed to understand perceived strengths and weaknesses in the presentation format and content with a focus on sequencing / flow, presentation clarity and objections that may develop during presentations
Research identified specific areas of the Speaker Presentation that are compelling as well as sections that require clarification
Physicians identified messages that differentiate the product that should be further developed in the presentation
Clinical data visuals / graphs were ultimately revised to enhance clarity and impact of the presentation
