OLG was founded based on the qualities that our clients value most: agility, creativity, flexibility and rigor. We place great emphasis on designing a research approach that yields reliable and actionable conclusions. As one of the most respected providers of primary health care marketing research, OLG is well positioned with the depth, experience and breadth of skills needed to provide clients with the actionable marketing insights our clients need to make their brands thrive.
Ensuring a clear understanding of the business issues at hand
Designing the research methodology to meet your specific business issues
Outline key points of inquiry, hypotheses and variables
Stratify the respondent sample with statistical power and appropriate weighting
Access to respondents with the insights you need; our database and screening process gets results
Expert moderators with the ability to adapt the research on the fly and probe for deeper understanding
Whether qualitative or quantitative data, we uncover the trends that matter
Traditional strategic approaches, coupled with adaptive reasoning form fact-based conclusions
Simple, clear but nuanced insights that tell the story your brand needs to hear
Remaining available to your team to consult on the research findings