OLG Research has the expertise at the types of quantitative research that allow our clients to objectively measure the topic at hand and gives them the conclusive answers to the research questions that they need.
We manage every aspect of your quantitative insight needs and have a broad range of methodologies that we can employ. Our experience suggests that QUAL and QUANT go hand-in-hand, so we can package these methodologies to get the most robust trends with the feedback to support what the data has told us.
Predicting the impact of a new competitor or the release of late-breaking clinical trial data can allow you to be more pro-active to these changes in your market. One of the most important strengths of choice based conjoint is the ability to predict how your customers will respond to new information. Contact us, we’d love to guide you through the process.
Move away from simple scaling techniques that are fraught with respondent bias and analytical errors. Maximum-Difference provides better differentiation between attributes that are more reliable than the traditional methods.
Reach and frequency data is always helpful in decision-making. However, what happens when you are looking at a range of different options to reach your customers or a variety of different messages to communicate to them? TURF (Total Unduplicated Reach and Frequency) analysis enables you to identify the ideal mix of communication channels or communication messages to optimize your frequency and reach. Contact us, we can help guide you through the process.
Looking to track the impact of your new disease awareness campaign or new promotional platform? Our ATU studies are specifically designed to understand how your customers’ attitudes and beliefs about a product change over time – usually in an effort to gauge the impact of changing market dynamics such as new promotional campaigns, messaging or sales force activities. Contact us and we can guide you through the process.