Research Methods

The Opinion Leader Group is all about research! Whether it’s with our well-honed Qualitative or Quantitative Methods, you can be sure that you’ll get the results you need to meet your business requirements.

OLG Research MethodsQualitative marketing research is a set of research techniques in which data is obtained from a relatively small group of respondents resulting in descriptive findings and generalized conclusions. This differentiates it from Quantitative research in which a large group of respondents provide data that are statistically analyzed.

We invite you to explore our research methods and look at the comparison chart by clicking here.