Defining the Research Objectives

OLG ResearchOne of the most critical aspects of market research is defining the research objectives – otherwise described as outlining the questions to be “answered”. Thoughtful consideration and development of these objectives is a vital step to ensuring a successful outcome for our clients.  At the Definition stage of the engagement, OLG works with the client to define the objectives through a process that includes:

  1. briefing by the client on the product, market or strategic issue,
  2. review by OLG of relevant product and disease state literature as well as in-house marketing research reports, and
  3. agreement between OLG and the client on the objectives for the research.

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